Services
TEAM LEADERSHIP
Advertising agencies. Press Agents. Ticketing experts. There are a lot of cooks in the kitchen. Let me be the one they come to. While you’re building your show, I will be the point of contact for all things marketing and update you in your preferred style.
BRAND STRATEGY
Whether launching a new production or pivoting to meet new challenges, I will navigate your team toward a strategy that works. From creative content, to media, to audience segmentation, I provide the kind of strategic thinking that gets results.
creative development
From key art, to A/V, to digital assets and web design, I inspire creative teams to develop campaign art that is both beautiful and evocative. I believe in customizing creative by audience and medium, ensuring that the most compelling elements are in proper circulation.
MEDIA PLANNING
Using a data-driven approach, I assemble media plans that focus on your customers where they are and deliver messaging and creative that drive them to purchase. These plans take everything into account including seasonality, sales trends, audience demographics, and psychographics.
RESEARCH, DATA & ANALYTICS
Test creative. Poll audiences. Send surveys. Learn as much as you can about your audience before you go to market. Then optimize using sales data, website data, social listening, and industry trends. I will ensure your campaign adjusts and grows over time to maximize impact and profitability.
BUDGET MANAGEMENT
It takes a village to run a Broadway show. And guess what? They all get paid. Budgets are living, breathing things, but overspending can put your production on life support. Once we agree on a marketing budget, I will stick to it adjusting only once approved by you and your general manager.