Work Experience:

Deaf West Theatre: New York, NY                       

Marketing, Press & Partnership Director (Ongoing Contract): October 2023-Present

  • Develop and implement press and marketing plans promoting Deaf West’s mission and impact on the accessible arts community.

  • Secure corporate and community partnerships to drive revenue and increase awareness.

  • Organize and execute fundraising campaigns and events.

  • Devise go-to-market strategies for productions in development

Super Awesome Friends: New York, NY

Creative Strategy Director (6 Month Contract): April - November 2024

  • Build digital media plans, social media content, influencer activations, and creative campaigns for multiple theatrical productions.

  • Work with senior leadership to streamline accounts and maximize revenue as part of an organizational restructure.

  • Elevate client services and new business development resulting in multiple new client acquisitions.

Harry Potter and the Cursed Child: New York, NY
Marketing Director, Broadway: September 2019-June 2023

  • Led all advertising and marketing initiatives for the New York production including the post-COVID rebrand and relaunch for the global debut of the one-part production resulting in over $250 million in revenue.

  • Managed an operating budget of $8M and a team of 15 industry professionals across publicity, advertising, partnerships, social media, ticketing, sales, and theatre operations. Activations included national press appearances, in-theatre events, special content captures, and sales programs.

  • Coordinated global ad campaigns and large-scale partnerships with the Harry Potter franchise team in the UK.

  • Oversaw single ticket and group sales strategy including pricing, direct to consumer communications, and inventory management.

    Serino/Coyne: New York, NY

    Group Director, Disney on Broadway: September 2018-September 2019

    Account Supervisor, Scott Rudin Productions: April 2012-August 2013

  • Supervised internal account teams and drove advertising strategy across media, and communications for Frozen, Aladdin, and The Lion King on Broadway.

  • Managed a collective budget of $30M across all Disney on Broadway shows.

  • Produced all creative materials alongside creative and production teams from concept through execution.

  • Collaborated with Disney brand and sales teams to align advertising efforts with financial goals and sales projections.

  • Developed media plans, ad creative, direct mail campaigns, and research projects for all Scott Rudin Broadway productions

    including The Book of Mormon, Death of a Salesman starring Philip Seymour Hoffman and Betrayal directed by Mike Nichols.

  • Managed the national tours of The Book of Mormon and Wicked working with local markets on media planning and campaign management.

    Trailer Park: Los Angeles, CA

    Director, Live Entertainment Marketing: March 2017-March 2018

  • Pioneered a brand-new business unit focused on client outreach and creative campaign work across all live entertainment clients.

  • Pitched and acquired new business for Broadway and stage entertainment clients including TV, print, and campaign development

    for Aladdin, Frozen, Chicago, Charlie and the Chocolate Factory, Chicago, and the Broadway debut of Moulin Rouge!

  • Disney Theatrical Group: New York, NY

    Senior Manager, Marketing: August 2013-January 2017

    Manager, Synergy & Partnerships: January 2007-April 2011

  • Led the global launch of Aladdin including media planning, creative development, and brand consistency for all advertising and marketing campaigns on Broadway while partnering with West End, Melbourne, Hamburg, and North American touring presenters.

  • Managed creative development and brand strategy for DTG licensing titles including the world premieres of Shakespeare in Love, The Hunchback of Notre Dame, and Freaky Friday, as well as Junior and Kids titles for grammar and middle school aged students.

  • Executed promotional programs and partnerships for Beauty & the Beast, The Lion King, Tarzan, The Little Mermaid and Mary Poppins.

  • Developed sales programs and discount offers for preferred partners alongside the DTG sales team.

  • Supervised a street team of 24 including design and development of collateral, brand and sales messaging, and human resources.

    Notable Endeavors:

  • Clio Live Entertainment Awards Jury: Serve on a panel of industry leaders to judge to award the live entertainment industry’s bestadvertising campaigns. (June 2023)

  • Marketing Director, Broadway for Biden/Harris (pro bono): Develop a digital first campaign promoting voter registration, political webinars, in person rallies, and fundraising concerts for the 2020 and 2024 Biden/Harris campaigns. (October 2020-present)

    Education:

  • Bachelor of Fine Arts – The Juilliard School/New York University

  • Master of Performing Arts Administration – New York University

  • Certificate of Business Excellence, Chief Marketing Officer Program – Columbia University

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